Webinars

These webinars allow you to view the presentation just as if you were attending a live workshop. Webinars are not available for every workshop. More presentations are available without audio at ATU presentations.

ATU Wildlife Webinar

Wildlife Viewing as a Tourism Attraction

Produced in partnership with Arizona Game and Fish Department and Arizona Watchable Wildlife Tourism Association, this presentation covers the necessary steps to integrate wildlife viewing as an attaction in your community or business.

ATU Cultural Tourism Webinar

Connecting Arts, Parks, and Communities

Experts from Arizona State Parks, Local First Arizona, and the Phoenix Office of Arts and Culture discuss how to link businesses and organizations to create a system that supports and attracts cultural travelers.

Arizona State Parks (1 of 3)

Phoenix Office of Arts and Culture (2 of 3)

Local First Arizona (3 of 3)

 

ATU Interactive Marketing Webinar

Social Media Basics for Tourism Businesses

Learn the basics of the top social media platforms, strategies to act strategically, ways to leverage, and new social media tools to integrate.  Presented by Jessica Carlson and Christine Olivas from Off Madison Ave.  The webinar is available in four segments.

An Overview of Top Platforms (1 of 4)

Planning Ahead (2 of 4)

Leveraging It (3 of 4)

Expanding Reach (4 of 4)

ATU Crisis Communications Webinar

Another Day, Another Crisis: Recession, Wildfires, Boycotts...What's Next?

Be ready, whatever it may be, with this concentrated crisis communications session.  Learn how to anticipate and prepare for potential crises, and to structure an effective crisis communications plan.

ATU Social Media Webinar

First Why, Then How: Creating a Social Media Strategic Roadmap

The webinar was presented by Jay Baer, one of the world's most popular social media consultants and bloggers. He is the creator of the 7-step Social Media Strategic Planning Process and the Twitter 20 series of live Twitter interviews. An online marketing pioneer, he has worked with more than 700 companies – and 25 of the Fortune 1000 – since 1994.

Introduction

7 Step Strategic Planning Process

5 Ways To Use Social Media

6 Dangerous Fallacies