ATU Presentations

The following ATU presentations will help strengthen your tourism marketing efforts in areas ranging from grant writing to social media. You can also view available presentations with audio in our ATU webinars section.

 

Wildlife Viewing as a Tourism Attraction

Produced in partnership with Arizona Game and Fish Department and Arizona Watchable Wildlife Tourism Association, this presentation covers the necessary steps to integrate wildlife viewing as an attaction in your community or business. 

 

Cultural Tourism: Connecting Arts, Parks, and Communities

Experts from Arizona State Parks, Local First Arizona, and the Phoenix Office of Arts and Culture discuss how to link businesses and organizations to create a system that supports and attracts cultural travelers.

• Arizona State Parks
• Phoenix Office of Arts and Culture
• Local First Arizona

 

Interactive Marketing: Social Media Basics for Tourism Businesses

Social Media plays an important role in communicating and engaging with visitors.  Learn the basics and more from the experts at Off Madison Ave.

 

Customer Service Training: "Do you want fries with that?"

Visitors want to keep coming back for the great service you deliver.  Shannon Chambers with Service by Design provides a fresh look at customer service.

 

Another Day, Another Crisis: Recession, Wildfires, Boycotts...What's Next?

Be ready, whatever it may be, with this concentrated crisis communications session.  Learn how to anticipate and prepare for potential crises, and to structure an effective crisis communications plan. Practice with these Scenarios.

 

Advocacy: A Necessary Skill in Challenging Times

This excellent presentation by Barry Aarons stresses the importance and power of advocacy.

 

Grant Seeking and Grant Finding for Tourism-Related Projects

Dr. Beverly Browning, author of Grant Writing for Dummies, provides incredibly valuable information on where to find and how to write grants.

 

Leveraging and Linking Grant Fund

This comprehensive presentation covers the process of grant management, as well as grant-seeking resources.

 

How to Create an Interactive Marketing Strategy

This presentation provides an introductory explanation of interactive marketing, from what tools are available to how they can be used.

 

4 Keys to the Interactive Marketing Puzzle

Explore the most important elements of interactive marketing. This presentation covers information on email marketing, search engines, web analytics and social media.

 

First Why, Then How: Creating a Social Media Strategic Roadmap

This outstanding presentation by Jay Baer provides insight into how tourism entities can utilize social media.

 

Creating Effective Collateral Materials

Whether creating a brochure or looking to integrate multiple marketing pieces, this presentation will provide insight and ideas.

 

How to Conduct a Visitor Survey Workshop

Knowing your visitor is key to successful marketing. This presentation provides a guide to surveying visitors and includes tips on tracking marketing results.

 

How to Build an Itinerary and Conduct a FAM Tour

When working with travel agents, tour operators, and the media it is essential to have developed itineraries and knowledge on how to conduct familiarization tours. This presentation will get you started.

 

How to Work with Tour Operators and Travel Agents

In addition to covering the domestic market, this presentation discusses the international markets AOT targets and which ones make sense for you.  Learn no-cost and low-cost ways to reach out to the travel trade without breaking the bank.  Find out what a receptive operator is and how to work with them.  Hear about changes in the travel trade that will affect how you do business in the future, such as consolidation, dynamic packaging and experience-based tours.

 

Geotourism Workshop

Geotourism aims to minimize damaging environmental effects during travel. This four-part presentation is designed to help manage awareness and build organization integration to support geotourism in Arizona.

• Session 1 – What is Geotourism?
• Session 2 – Building Awareness
• Session 3 – Arizona Origins and Product Development
• Session 4– Organizational Integration