Arizona Tourism University Toolkit

All AOT divisions conduct activities and programs, which tourism organizations around the state can also carry out to promote or gather information on their specific product or destination. These ATU Toolkits are designed to offer instruction and practical advice on tourism related activities. Use these toolkits as a guide and resource for developing the related activities as part of your overall tourism marketing plan.

2009 AOT Reference Guide

This guide is a great way to get associated with AOT and the tourism industry. Find information on basic tourism concepts and strategies

How to Write a Marketing Plan

This is a great guide to writing a marketing plan for a destination marketing organization.

How to Create Effective Collateral

Whether creating a brochure or looking to integrate multiple marketing pieces, this toolkit will provide insight and ideas.

How to Develop an Interactive Marketing Strategy

This presentation provides introductory explanation of interactive marketing, from tools are available to how they can be used.

How to Conduct a Visitor Survey Tool Kit

Knowing your visitor is key to successful marketing. This presentation provides a guide to surveying visitors and includes tips on tracking marketing results.

How to Build an Itinerary and Conduct a FAM Tour

When working with travel agents, tour operators, and the media it is essential to have developed itineraries and knowledge on how to conduct familiarization tours. This toolkit will get you started.

Geotourism Tool Kit - Interests and the MapGuide

This section of the toolkit covers the geotourism traveler and has information on the Arizona-Sonora Desert Region Geotourism MapGuide

Geotourism Tool Kit - Principals, Geotourism Dependent and Branding

This section provides insight into the details behind being a geotourism destination.

Geotourism Toolkit - Product Development and Goals

This section explains how destination marketing organizations can develop a geotourism product.

Branding Toolkit - Brand Architecture, Brand Promise & Brand Dimensions 

This section of the Branding Toolkit provides insight into the Arizona brand.

Branding Toolkit - Brand Dimension Hierarchy

This section provides an explanation of how each marketing region aligns with the Arizona brand dimensions.

Branding Toolkit - Style Guidelines

This section covers the graphic design elements that extend the Arizona Brand into AOT marketing.

Branding Tool Kit - Message and Manner & Applications of the Brand

This section describes how the branding elements can be implemented when partnering with AOT.