Advertising and Branding

Advertising

The primary target audiences of AOT’s advertising campaigns are Empty Nesters and Affluent Boomers. This segment is described as 43- to 60-year-old adults with a household income of $75K+, with no children at home, and who value a personal and social expression of themselves as a unique individual.

The Secondary target audience is Generation X, described as 27- to 42-year-old adults with no children, and a subset or tertiary audience are Generation X families, who are 27- to 42-year-old adults with younger children and a $75K+ HHI.

You can view our specific advertising campaigns below.

• National Domestic Consumer Advertising Campaign

Branding

AOT's Branding Tool Kit and logos are designed to create a recognizable and distinguishable brand that embodies the core brand promise for Arizona: Inspiring Unforgettable Southwest Moments.

This toolkit provides insight to the brand promise and strategies for communities to define their own place within the Arizona brand. The images, messaging, colors and style elements contained in this tool kit are representative of the overall brand positioning that AOT has defined. The brand promise is solidly conveyed through four key brand dimensions, ensuring consistency in the marketplace and an overall effectiveness of the Arizona brand.

Download each element of the tool kit here:

• Brand Architecture, Promise & Dimensions
• Brand Dimension Hierarchy
• Style Guidelines
• Message and Manner & Applications of the Brand

AOT logos are also available in the following formats:

• Black/white logo on black background
• Black/white logo on white background
• Four-color logo on white background