Marketing Programs

Through advertising, branding and marketing, the Arizona Office of Tourism engages with our target audiences to encourage and promote travel to Arizona. As the leader in Arizona’s tourism industry, AOT is committed to building the brand architecture that will define the Grand Canyon State as a premier travel destination.

AOT focuses on the development of a fully integrated marketing plan that includes strategies and tactics for all AOT campaigns that will ensure the state’s tourism industry will continue to thrive.

Learn more about the individual marketing plans below:

Advertising and Branding
Cooperative Opportunities
International Marketing
Native American Tourism Development
Trade and Media
Visitor Services
Arizona Tourism University