Marketing Plan & Programs Guide

The Marketing Plan and Programs Guide outlines the Arizona Office of Tourism program of work, preparing and encouraging tourism organizations throughout the state to join AOT through partnerships, grant programs, trade shows and events or advertising opportunities.

The online format provides the most up-do-date information on AOT’s goals for the coming year, as well as information about each of our programs and how to work with us. As AOT plans are finalized, this information will be updated.

Marketing Plan and Programs Guide

• AOT Mission, Vision, Values, Core Strategies
• Advertising & Branding
• Research and Statistics
• International Marketing 
• Cooperative Opportunities
• Native American Tourism Development
• Trade Shows, Sales and Media Missions, FAM Tours and Press Trips
• Arizona Tourism University
• Visitor Services