About Us

The Arizona Office of Tourism is proud to uphold our core mission, vision and values in all we do:

Our Mission

The Arizona Office Tourism enhances the state economy and the quality of life for all Arizonans by expanding travel activity and increasing related revenues through tourism promotion and development.

Our Vision

Lead the way in branding Arizona.

Our Values

• Integrity – We will always, to the best of our ability, honor our commitments and carry out our work according to the highest personal and professional standards.
• Innovation – We will provide leadership and unify the industry in marketing and tourism initiatives in the state.
• Accountability – We are responsible to the people of Arizona for the effective, efficient, and appropriate use of our resources. We are committed to being good stewards of these resources.
• Quality – We strive to make every product, service and interaction the best it can be.
• Customer Service – We highly value our customers. We will listen to them, be responsive to their needs and preferences, do our best to provide them with service that exceeds their expectations, and share with them our passion for Arizona.
• Respect – We will demonstrate respect for each other, for our state, its lands, and its people.

Core Strategies 

• People – Recognize, reward and value our people as our key asset.
• Promotion – Market the full Arizona experience through a unified message on a global scale.
• Communication – Communicate clearly and listen effectively to all AOT audiences.
• Innovation – Be on the leading edge of our industry using the latest research, marketing techniques and technology.